Pattie Cuen

About Pattie Cuen

I’ve spent my career advancing and defending brands by re-envisioning the way organizations share their stories with their community and customers. I’ve led every aspect of marketing and communications including media, B2B marketing, consumer advertising & marketing, brand strategy, social media, web development, internal communications, marketing technology & analytics, content & editorial strategy, creative services, and social impact communications. I’ve handled all types of major media issues including the response to the global pandemic for the largest hospital in California. Proven change leader with a track record for leading teams and reorganizing entire Marketing & Communications functions to create greater story-telling synergy. Rebranded an over 50-year-old hospital brand and have led communications through multiple mergers and acquisitions. Collaborative leader that is most passionate about building cohesive teams capable of exceeding business objectives.

Experience

1. Senior Vice President

   Jarrard

   Jan 2023 — Present

   Provide strategic direction and counsel to C-Suite, Marketing and Communications leaders from national and academic health systems. Guide and support clients in creating strategies and structures that help them achieve business and engagement goals. Deliver insight on key strategic priorities, from international marketing plans to reputation management and content strategy.

Education

• UCLA Anderson School of Management

  MBA

• UCLA

  BA, Communications

Skills

• Community Outreach
• Corporate Branding
• Strategic Communications
• Leadership
• Branding & Identity
• Program Development
• Hospitals
• Public Speaking
• Public Health
• Event Planning
• Marketing Communications
• Social Media
• Fundraising
• Nonprofits
• Strategic Planning
• Healthcare Management
• Non-Profits
• Marketing
• Healthcare
• Public Relations
• Internal Communications
• Media Relations