Patryk Malesa

Associate Director of Marketing Operations @AbbVie

Establish and then maintain scalable processes (governance) that guarantee best practices in lead and campaign management, marketing automation systems, and marketing database management\\\\n• Implementation and refinement of the transformation roadmap, where new enterprise approaches are identified, proposed and then implemented to advance execution via Salesforce Marketing Cloud (SFMC)\\\\n• Establishment of appropriate Playbooks and other change management practices embedded into the framework to drive adoption\\\\n• Managing overall portfolio demand and prioritization while driving campaign execution and overall Salesforce Marketing Cloud (SFMC) operations\\\\n• Lead a team of resources responsible for advancing the full Patient experience in Salesforce Marketing Cloud (SFMC)\\\\n• Work with marketing teams to optimize campaigns via data-driven, test and learn approaches\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n