Patrizio Ruffinoni
Web, Ecommerce & Crm Manager @LEGAMI
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WORK HISTORY
Web, Ecommerce & Crm Manager @LEGAMI
Bergamo, IT
eCommerce & Digital Marketing- Managing the strategic development of the online business, leading ecommerce and digital marketing initiatives- Delivering the sales plan for the ecommerce website and developing the website’s front-end strategy, plan and budget- Drive business growth in new and existing markets. Technological architectureResponsible for the digital & eCommerce platform adoption, working closely with the Marketing/IT teams and third-party vendors. Business development and partnershipsSearch and launch of flash sales campaigns, special co-marketing initiatives, marketplaces ventures (e.g. Amazon), negotiation with pure players. eCommerce operationsFirst-hand direction of the eCommerce back-end processes: warehouse, pick & pack, shipments. Customer service and experienceImproving the overall customer experience whilst contributing the growth of sales online. Social mediaContributing to elevating from a retailer to a brand, connecting with its relevant audiences on social networks. Create campaigns and proposals for assets, execute and measure. Managing the teamManagement of internal FTEs and various external agencies and consultants.
EDUCATION
Universidad de Extremadura
Erasmus Scholarship, Spanish, English, Geography, Antropology, Spanish Literature, English Literature
Università degli Studi di Bergamo
BA, Foreign Languages and Literatures
SKILLS
ABOUT PATRIZIO RUFFINONI
I see myself as a key contributor to companies’ objectives, effectively pulling the strings of media campaigns across owned / paid / earned channels and being accountable to achieve the ultimate goals of driving traffic, conversion, sales, revenues, profit. 10+ years of online experience: digital advertising, eCommerce, mobile, online analytics web marketing. 1+ year of integrated (online+offline) media experience: print, TV, measurement techniques. In-depth knowledge of the various online paid marketing channels and technologies, including paid search (Google Adwords and bing Ads), display and retargeting, social network advertising (Facebook and Twitter), affiliate marketing, email marketing. Experience handling marketing budgets, P&L and forecasting/reporting results. Experience in managing complex negotiations and contracts with various partners. Ability to create the short and mid-term strategy for new customer acquisition, in terms of sustainable growth, optimal channel mix, budget planning and ROI models. International approach: ability to work within pan-European teams or on multiregional advertising campaigns. Experience in managing, leading and coaching either an internal team of professionals or external partners and agencies. Relevant communication skills which have allowed me to present reports and analyses to C-level professionals. Keen to learn, grow and adapt, the faster the environment the better. Passion and curiosity for any digital or marketing related topic, staying up-to-date with digital marketing trends and potential new channels and strategies to keep myself and the companies I work for ahead. Hands-on approach, can-do attitude, attention to the detail.
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