Patrick Zeller
Teamleiter Paid Media @Lidl International
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WORK HISTORY
Teamleiter Paid Media @Lidl International
Führung 6 Personen• Team-Entwicklung und Recruiting• 360° Media Kampagnenstrategien• Media-Aktivierung internationales Sponsoring• Weiterentwicklung Media-Mix durch Digital Shift• Innovationsprojekte und Test & Learn-Ansätze• Beratung Lidl-Länder zu Paid Media• Steuerung internationaler Media-Pitches• Management-PräsentationenTeam-Scope: Mediastrategie internationale Lidl-Kampagnen & Sponsoring, Mediastrategie und -planung für Kampagnen zu Lidl Eigenmarken, Media Pitches, Media Tracking, Dynamic Creative Optimization, Marketing Mix Modelling, Programmatic Advertising, Ad Verification, Länderbetreuung
EDUCATION
Fachhochschule Stuttgart - Hochschule der Medien
Master of Business Administration (M.B.A.)
Baden-Wuerttemberg Cooperative State University (DHBW)
Bachelor of Arts (B.A.)
ABOUT PATRICK ZELLER
Teamlead Paid Media @ Lidl || Passion for campaigns, media & brand
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