Patrick Yatskis

About Patrick Yatskis

I bring leadership, expertise, passion and results to consumer product and service companies in start up, rapid growth and maturity cycles. Crafting customized digital and traditional marketing solutions and optimization strategies to consistently exceed goals in market share growth, brand recognition, new revenue sources and exceptional customer acquisition and retention efforts. Building respectful, trusted and empowering relationships, internally and with customers and partners gives voice to diverse ideas, options, and otherwise hidden opportunities to explore, refine and activate exciting new pathways and solutions in the way we work, add value to customers and pioneer in the rapidly changing digital environment. Specialties: D2C, B2B, customer acquisition and retention through SEO, SEM, paid social, email, programmatic, display, retargeting and affiliate channels, marketplaces business growth & management (Amazon, eBay, Walmart, Target+), leadership, analytics, project management, executive presentations, web development, traditional marketing campaigns, market research, and strategic planning/development.Please feel free to reach out to me directly via LinkedIn mail or send me an email at p••••••••@gmail.com.

Experience

1. VP of Growth & Ecommerce

   Serenity Kids

   Oct 2021 — Present · Austin, TX, US

   Results-driven CPG and food & beverage executive with a strong track record in scaling DTC and marketplace channels. As the Vice President of Digital Growth & E-commerce at Serenity Kids, the fastest-growing shelf-stable baby food company in the U.S, I lead all performance and paid media initiatives, driving growth across Amazon, Instacart, Walmart.com, Target.com, and DTC.Skilled in SEO, CRO, subscription strategy, and customer service, I optimize the entire digital funnel to enhance retention, maximize e-commerce performance, and accelerate revenue growth. Passionate about leveraging data-driven insights and innovative marketing strategies to build a high-performing, scalable digital ecosystem.

Education

• University of Mary

  Bachelor's Degree, Business Administration

• University of Phoenix

  Masters, Marketing / Business Administration

Skills

• Business Strategy
• Brand Developement
• Focus Groups
• Media Buying
• Web Design
• Social Media
• Quantitative Research
• Leadership
• Marketing
• Communications Audits
• Web Development
• SEO
• Integrated Marketing Communications Planning
• Market Research
• Email Marketing
• Management
• Marketing Communications Planning
• Advertising
• Qualitative Market Research
• Marketing Copy
• Brand Development
• Marketing Strategy
• Sales Management
• Marketing Communications
• Direct Marketing
• Media Planning
• Market Planning
• Strategy