Patrick Workman
COO @ Relix | Ex-Instagram, Google, Pinterest | Helping Brands Reach the Most Loyal Music Fans on Earth | 3x’d Revenue in 12 Months
- Role
- Advisory Board at Th1.Ai
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Patrick Workman
After a decade inside the platforms that rewired how brands reach people, Instagram, Facebook, Google, Pinterest, I wanted to be on the other side of that table. Not selling inventory. Building something. I joined Relix as COO. Relix has been the editorial voice of live music communities for 50+ years. That sounds niche until you look at the numbers: 200k daily newsletter subscribers, 150k opening and reading 7 days/week. A buyer base that shows up, to the shows, to the shop, to the inbox, for five decades. These aren\'t followers. They\'re believers. What I actually do: I run the full operating stack, e-commerce, marketing automation, editorial strategy, subscriptions, data infrastructure, and brand partnerships. I built the systems that turn one of the most loyal audiences in live music into a scalable revenue engine. What I\'m looking for: Brand and experiential marketing leaders who want to reach fans who show up. If you have a live music activation, a product that belongs in a vinyl collector\'s hands, or a brand that wants to mean something to music\'s most dedicated community, let\'s talk. The Relix Partner Network spans 35+ venues and festivals, 200K+ newsletter subscribers, and a direct commerce relationship with 200k+ active buyers. This isn\'t reach. It\'s resonance.
Experience
Advisory Board
Sep 2023 — Present · LU
The world’s first fully-automated and self-optimizing content strategy solution.
Education
Arizona State University
BS, Marketing
1997 — 2001
Columbia Business School
Executive Education, Personal Leadership
2018 — 2018
Wharton Executive Education
Business Analytics: From Data to Insights
Skills
- Direct Sales
- Business Development
- Online Marketing
- Digital Marketing
- Sales Process
- Salesforce.com
- Market Planning
- Sem
- Lead Generation
- Advertising
- Competitive Analysis
- Selling
- Start-Ups
- Marketing Strategy
- Strategic Partnerships
- Automotive
- SEO
- Customer Satisfaction
- New Business Development
- Crm
- Analytics
- Automobile
- Web Analytics
- Retail
- B2b
- Search Engine Marketing (Sem)
- Loyalty Marketing
- Direct Marketing
- Mobile Marketing
- Sales
- Online Advertising
- Lead Management
- Interactive Marketing
- Account Management
- Vehicles
- Strategy
- E-Commerce
- Marketing
- Email Marketing
- Dealers
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.