Patrick Obrien
Helping Brand Marketers reach targeted audiences with unique Identity Solutions
- Role
- Vice President, Identity Solutions at Dun & Bradstreet
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Patrick Obrien
B2B Sales and Business Development leader with 20+ years of success in generating high-value relationships using creative business thinking to develop and deliver profitable solutions for clients.• Consistent track record of delivering increased revenue, margin, market share and new business opportunities.• Highly accomplished, energetic and effective Executive who delivers results for start-up, emerging and high-growth companies.Entrepreneurial Spirit / Team Builder / High Energy / Motivational Leader / Results Driven / Self-Motivated Starter / Creative Thinker / Excellent Communicator / Consultative Selling / Budget & Planning Expertise / Client Loyalty
Experience
Vice President, Identity Solutions
Jun 2020 — Present · Boston, MA, US
My role is to delivery Identity Solutions for brands and marketing platforms looking to create linkages between business and consumer personas. Our Identity Graph bolsters 1st party data and delivers new opportunities for digital marketing. D&B acquired NetWise on 1/1/2022. As EVP, Strategy & BizDev, my role was to ensure NetWise partners with the leading B2B brands and tech firms to provide the best possible solutions to address the data needs and concerns of sales and marketing professionals.
Education
Towson University
BA, Mass Communications, Marketing
University of Baltimore
MA, Advertising and Publishing Management
Skills
- Lead Generation
- Saas
- B2b
- SEO
- Strategy
- E-Commerce
- Business Development
- Salesforce.com
- Online Advertising
- New Business Development
- Marketing Strategy
- Crm
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