Patrick Wixted
- Role
- SVP, Client Services Director, Ketchum Sports - Dc Marketplace Co-leader at Ketchum
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Patrick Wixted
Patrick currently serves as Senior Vice President, Client Services at Ketchum Sports…
Experience
SVP, Client Services Director, Ketchum Sports - Dc Marketplace Co-leader
Sep 2012 — Present
Ketchum Sports Team Co-Leader since May 2020 (15 team members) and Washington DC Office Co-Leader since February 2020 (75 team members) • Lead account director, corporate communications strategist, managing/managed the sponsorships from marketing and PR perspective with leagues (such as NBA, NFL and CFP), teams and players for the clients such as: Amazon (streaming NFL and AWS), Gillette (NFL, gaming/esports) Hyundai (NFL), Overwatch League/Call of Duty League (esports), Dr Pepper (CFP), Wendy’s, Aflac, Hershey/Reese’s (NCAA), Stryker (PGA TOUR), H&R Block (NBA), UFC, Riot Games (League of Legends esports), Gen.G, TuneIn (streaming audio for NFL, NBA, MLB and NHL), exceeding $10.5MM total budgets during tenure, growing business 25% annually o Oversee teams of 10-12 individuals from various specialties including brand marketing, sponsorship evaluation, media relations, project management, music, digital, influencer marketing and branded content o Supported the NBA’s “That’s Game” campaign in a PR capacity for the 2021 Playoffs directly with NBA Marketing and PR o Led PR work for PointsBet in sports betting activations including NBC Sports partnership, Colorado, Indiana Pacers and various team and sports betting partnerships o Led Gillette Sports marketing and communications as an NFL sponsor o Led AWS Sports/Gaming PR support o Led Aflac’s March Madness PR campaign o Led corporate communications for Activision Blizzard Esports – Overwatch League and Call of Duty League o Worked on Amazon NFL 2017 streaming partnership, leading PR efforts for KSE in coordination with Amazon PR o Led Hyundai / NFL partnership, supporting the sponsorship and Kickoff, Draft and Super Bowl 50, 51 & 52 Activation o Supported brand marketing operations and PR for biggest CFB game of all-time, Battle at Bristol o Led global integrated team to save Olympic Wrestling from Olympics removal in 2013, earning Silver Anvil, CLIO Sports, PR Week Global, and Cannes Lions
Education
Robinson Secondary
Graduate, Sports Communication
1993 — 1996
East Carolina University
Bachelors, Communications/Public Relations/Journalism
1996 — 2000
Skills
- Publicity
- Sponsorship Activation
- Corporate Communications
- Brand Development
- Online Advertising
- Communications Planning
- Media Relations
- New Media
- Community Relations
- Press Releases
- Strategic Communications
- Brand Awareness
- Storytelling
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