Patrick Toland
Digital Marketing Executive
- Role
- Managing Partner at PlusUp
- Location
- Palo Alto, CA, US
- LinkedIn followers
- 500 followers
About Patrick Toland
I’m the founder of Proper Lever, a digital marketing agency purpose-built for multi-location and franchise businesses. Drawing from a career supporting brands like McDonald’s, Inspire Brands (Arby’s, Dunkin’, etc.), Yum Brands (Pizza Hut, KFC), and Orangetheory Fitness, we help solve the complex challenges of scaling local marketing.Previously, I founded PlusUp to elevate paid social performance. With offices in Atlanta and San Francisco, we supported brands like Carter’s, Reebok, and Allstate, delivering measurable results through media strategy and execution.Before that, I served as EVP of Business Development at Brand Networks, a leading provider of social ad solutions for Fortune 500 clients and their agencies. Brand Networks had acquired Optimal, where I led sales and client services, transforming it from a niche player to a top-five Facebook and Twitter media buyer within 18 months.Earlier in my career, I launched North American sales and operations for TBG Digital, a UK-based Facebook Ads API partner and pioneer in social media buying. TBG was later acquired by Sprinklr.I also co-founded Incentive Networks (formerly Loyalty Ventures), an operator of merchant-funded online loyalty programs across the U.S, Canada, the U.K, France, and Germany. The business was acquired by Webloyalty in 2008.Across my career, I’ve led high-growth teams across business development, sales, client services, marketing, and product—helping build and scale category-defining internet businesses.
Experience
Managing Partner
Dec 2015 — Present · San Francisco, CA, US
Founded media consultancy for brands and agencies looking to streamline their online advertising practice. PlusUp is a Premier Facebook Marketing Partner that also manages advertising campaigns on Google Ads, TikTok, Pinterest, Snapchat, LinkedIN, Twitter and YouTube.The company\'s focus is delivering best-of-breed personalized services including strategy, planning, buying and analytics, as well as technical deployment projects and in-house conversion strategies.
Education
San Francisco State University
Bachelor of Science (B.S.), Marketing
Menlo School
High School Diploma
Skills
- Business Development
- Online Marketing
- Digital Marketing
- Awesomeness
- Media Buying
- Affiliate Marketing
- Sem
- Lead Generation
- Advertising
- Start-Ups
- Strategic Partnerships
- SEO
- Analytics
- Digital Media
- Loyalty Marketing
- Direct Marketing
- Social Media
- Mobile Marketing
- Online Advertising
- Strategy
- E-Commerce
- Marketing
- Leadership
- Digital Strategy
- Product Management
- Customer Retention
- Social Media Marketing
- Product Marketing
- General Awesomeness
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