Patrick J.

Digital Operations Manager @Xponential Fitness

CA, US

Lead all day-to-day operations, analytic, data and reporting needs of the loyalty rewards program (ClassPoints), including customer enrollment, engagement, planning, reporting, development of dashboards, analysis, business case/pro-forma development and providing a clear picture of overall performance.• Oversee the loyalty program execution function and partner with the finance team (including leading/supporting annual and long-term budgeting, tracking, etc.).• Collaborate key internal and external stakeholders, with a joint goal of growing loyalty member enrollment, engagement, program ROI and effectiveness• Ensure Xponential establishes a winning strategy that delivers a best-in-industry Loyalty program that delivers value for customers.• Execute and present trend analysis, e.g, enrollment tactics - by promotion, by brand, etc.• Manage the workflow of Ad hoc requests by all Xponential brands, deploying all those changes in the back-end CRM and ensuring that they work.• Communicate loyalty insights, strengths and weaknesses to upper management and other stakeholders and provide recommendations for program improvements

Surrey Christian Secondary School

Final grade average of 95%

Simon Fraser University

Bachelor of Business Administration (Honours with Distinction)