Patrick Swelgin
Ads + GenAI | Technical Product Manager @ Amazon | Shipped monetization across Alexa, Prime Video & Music | ex-Google, Dell, Rockwell Automation | MBA (UT Austin), Engineer (Georgia Tech)
- Role
- Sr Technical Product Manager, Advertising (Audio, Video, and Alexa Llms) at Amazon
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Patrick Swelgin
Lead Product Manager with 10+ years building and scaling innovative ad products across…
Experience
Sr Technical Product Manager, Advertising (Audio, Video, and Alexa Llms)
Jun 2020 — Present · Austin, TX, US
1/ Alexa+ LLM Conversational Ads [Current Project] – Leading Amazon’s first local business conversational ads, an industry-first for LLM monetization. Secured Yelp & Grubhub for pilot launch (Q4 ’25) with a pipeline of 10+ additional partners. Architected Amazon’s first LLM ad-serving system to match real-time conversations with ads across Alexa+ and 3P LLMs (Copilot, Perplexity). Anchored in a $1B+ revenue target.2/ Streaming TV Ads – Invented and launched Amazon’s first skippable video ad format ($10M+ Y1 revenue target), created attention targeting using remote engagement signals ($100M+ revenue potential, scaled across Prime Video/Twitch/Freevee), and pioneered Sequential Storytelling ad campaigns (11 pilots,$1M+ test revenue,+15% CPM lift). Represented Amazon in the IAB Attention Working Group to shape industry standards.3/ Freevee Standalone & Display Ads – Drove approval for Freevee sold standalone, a major strategic milestone paving the way for Prime Video standalone ads. Launched Freevee Display Ads, securing $46M+ in upfront commitments and seeding foundational tech for Prime Video ad formats.4/ Audio Ads – Brought Amazon’s first self-service audio ads to market in the DSP, scaling into a $25M+ business. Pioneered self-service creative tooling for audio campaigns.
Education
Georgia Institute of Technology
Bachelors of Science, Mechanical Engineering
2004 — 2008
Texas McCombs School of Business
Master of Business Administration (MBA), High Tech Marketing & Product Management
2015
Skills
- Venture Capital
- Strategy
- Engineering
- Ms Project
- Product Management
- Program Management
- Supply Chain Management
- Industrial Distribution
- Version One
- Sharepoint
- Automation
- Business Process Improvement
- Project Planning
- Product Development
- Sap
- Management
- Certified Scrum Master (Csm)
- Pmp
- Leadership
- Marketing
- Mobile Devices
- Project Management Professional (Pmp)
- Project Management
- Process Improvement
- Microsoft Office
- Sales
- Cross-Functional Team Leadership
- Visio
- Six Sigma
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