Patrick Lane

About Patrick Lane

Marketing professional working and living in Syracuse, NY. I have over 10 years of…

Experience

1. Senior Marketing Manager

   Terakeet

   Aug 2021 — Present · Syracuse, NY, US

   Responsible for leading an impressively creative, multi-faceted team of marketing professionals dedicated to increasing the profile and reach of Terakeet’s brand visibility and owned asset optimization capabilities. Focused on building strong connections and team-based relationships to fuel Terakeet\'s marketing strategies that connect with leading global brands to influence their visibility and reputation in organic and generative AI search.Leads marketing strategy development and execution while supporting cross-team collaboration and product development. Leverages reception marketing principles to increase Terakeet\'s ability to reach the right consumers at the right time.Responsible for marketing operations, managing the marketing tech-stack, and applying actionable analytics insights to strategy development and execution.

Education

• Le Moyne College

  Bachelors

  2007 — 2010

Skills

• Wordpress
• Public Relations
• Media Relations
• Video
• Microsoft Office
• Online Advertising
• SEO
• Marketing
• Indesign
• Search Engine Optimization (SEO)
• Social Media
• Press Releases
• Promotions
• Writing
• Outlook
• Marketing Communications
• Facebook
• Research
• Corporate Communications
• Public Speaking
• Online Marketing
• Copywriting
• Excel
• Blogging
• Newspaper
• Ap Style
• Marketing Strategy
• Digital Marketing
• Social Networking
• Microsoft Powerpoint
• Integrated Marketing
• Advertising
• Adobe Creative Suite
• Customer Service
• Brand Development
• Editing
• Newsletters
• Photoshop
• Event Planning
• Social Media Marketing