Patrick Riley

About Patrick Riley

I am a seasoned business leader with over 20 years of experience across B2B sales, general management, and technology-driven transformation. Recognized for my ability to commercialize innovation and drive scalable growth, I have consistently helped organizations strengthen profitability, modernize operations, and expand their customer base. Throughout my career, I’ve led organizations through complex inflection points, from reviving a statewide training company after a decade of stagnation to launching an AI-native SaaS business designed to streamline operations for SMBs. I’ve negotiated multimillion-dollar contracts, improved bottom-line results, and built teams that outperform expectations. Currently, I serve as President & CEO of Genhead, an AI SaaS company I co-founded to help small and midsize businesses automate CRM and service workflows. Under my leadership, we achieved early traction with a practical, no-code platform and secured QNBV certification from the Wisconsin Economic Development Corporation.Previously, as President & CEO of New Horizons of Wisconsin, I led the company to record profitability, launched new business lines, and established key partnerships with enterprise and government clients. The results included a 250%+ increase in bottom-line performance, a global top-5 ranking in student satisfaction, and the development of a training-to-employment model that placed over 250 underserved individuals in IT careers.Colleagues describe me as a strategic, growth-minded, and execution-focused leader who excels at aligning business objectives with sales and delivery models that scale. I’m always open to connecting with peers, business leaders, and former colleagues interested in discussing sales innovation, general management, or executive opportunities.Feel free to reach out through this profile to connect.

Experience

1. Chairman

   Genhead

   Jun 2023 — Present · Appleton, WI, US

   Founded and scaled a B2B AI-native SaaS company delivering GPT-powered solutions to help SMBs automate operations and customer interactions.• Designed and launched a no-code platform enabling small and midsize businesses to streamline CRM, service workflows, and sales processes using AI agents tailored to their industry.• Positioned Genhead as an early leader in the AI-for-SMB space through strategic partnerships, client success stories, and innovation-led marketing.• Captured early adopter traction and secured Wisconsin Economic Development Corporation (WEDC) QNBV certification for 2024–2025 to solidify investor and state backing.• Delivered measurable client results on a consistent basis, including a 2x ROAS for an emerging supplement brand within 30 days of implementation.• Earned \"Best Pitch\" distinction at the FOR-M startup competition in 2023, validating market appeal and strategic clarity for the company.

Education

• University of Iowa

  BA, BS, Business Administration

  1986 — 1990

Skills

• Marketing
• Business Development
• P&L Management
• Customer Relationship Management (Crm)
• Crm Software
• Recruiting
• Supply Chain
• Manufacturing
• Growing Sales
• Budgets
• Culture Change
• Sales Process
• Delivering Results
• Program Management
• B2b
• Negotiation
• Sales
• Team Leadership
• Leadership
• Cross-Functional Team Leadership
• Marketing Strategy
• Account Management
• Management
• Team Building
• Strategic Planning
• Business Growth
• Sales Management
• Management Consulting
• Project Management
• Business-to-Business (B2b)
• Process Improvement
• Sales Operations
• Crm
• Customer Service
• Strategy
• Logistics
• Training
• Customer Satisfaction
• New Business Development
• Contract Negotiation