Patrick
Editorial Director Case Studies with Return on Investment @Case Studies Roi
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WORK HISTORY
Editorial Director Case Studies with Return on Investment @Case Studies Roi
Creating compelling case studies - with proof of business case and the return on investment from your services. Case Studies ROI creates text & video application stories and news to confirm and demonstrate the benefits of your services and the features and value you can deliver.
EDUCATION
Downside
BA Hons
CIM | The Chartered Institute of Marketing
Fellow, Chartered Marketer, Marketing
SKILLS
ABOUT PATRICK
I help B2B companies turn marketing activity into qualified pipeline and revenue — through Account-Based Marketing (ABM), AI integration, and sales-marketing alignment. If your marketing team is producing content that sales ignores, or your outreach isn\'t reaching the right buyers, that\'s the problem I fix. As CIM Course Director for Account-Based Marketing and a Fellow of the institute, I\'ve trained 500+ senior marketers in ABM strategy and AI-enabled commercial processes. As a consultant, I\'ve worked with 300+ organisations across 15+ sectors — improving customer acquisition efficiency by 40% and reducing content production costs by 70% through AI deployment. I also bring board-level governance experience. I\'m a Non-Executive Director on two commercial boards and a Trustee Director of PTSD Resolution, the veterans\' mental health charity, where I\'ve led marketing and fundraising strategy supporting therapy delivery to veterans and organised annual House of Lords receptions engaging government ministers. Results that matter:>Guided business growth to £70m and Sunday Times Fast Track 100 recognition.>Raised £1M in sponsorship for the police Secured By Design crime prevention initiative.>Founded MyGTMplan, a B2B SaaS go-to-market planning platform.>Reduced enterprise client content costs by 70% through AI.>Improved acquisition efficiency by 40% across client portfolios. Current roles: Non-Executive Director, A24 Group and Leonardslee Lakes & Gardens Trustee & Marketing Director, PTSD Resolution Course Director, Chartered Institute of Marketing Founder, Sales Process Engineering Open to: ABM+AI consultancy and implementation | NED and board advisory | Strategic marketing leadership | Speaking engagements FCIM | Chartered Marketer | Freedom of the City of London
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