Patrick Pellicano
Growth Marketing at ClassDojo
- Role
- Growth Marketing at ClassDojo
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Patrick Pellicano
I am an analytics driven marketing leader with a track record of reaching goals by developing creative plans and driving business results with action oriented follow through. Building the right team and making data accessible are critical steps to ensure the most impactful efforts are prioritized, and the team is set up in the best possible way to thrive.Core Skills: Start up marketing, paid media,(PPC, display, programmatic, Roku, AMG, Adwords, Facebook, Snap, Pinterest), user research, analytics, messaging, creative strategy, ASO, SEO, conversion rate optimization, A/B testing, email strategy and development, engagement and retention strategy.
Experience
Growth Marketing
Jul 2020 — Present
Joined as a consultant to develop ClassDojo\'s first paid marketing initiatives. I built the program from the ground up (tracking, creative, audience, landing page, budget allocation) and worked with data science to create the LTV/CAC model.After this, I took an in-house role and shifted to monetization growth lead. In this role I created a strategy and worked with a cross functional team to more than double the trial start rate - increasing revenue 2X within the first year. This was accomplished through a combination of product growth and lifecycle comms.I also convinced leadership we needed to invest in a 3rd party tool, went through the RFP, implementation, and campaign development process that led to lifecycle comms contributing over 15% of global trial starts within the first year.
Education
University of Connecticut
Bachelor of Science (BS), Marketing
1998 — 2002
Skills
- Product Marketing
- Social Media Marketing
- Web Analytics
- Strategic Partnerships
- Marketing
- Google Analytics
- Price Optimization
- Budget Setting
- Advertising
- Ppc
- Display Advertising
- Online Advertising
- SEO
- Digital Marketing
- Employee Training
- Analytics
- Communication Skills
- Online Marketing
- Testing
- Social Media
- Forecasting
- Email Marketing
- Google Adwords
- Sem
- Digital Strategy
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