Patrick Ortlieb

About Patrick Ortlieb

I connect brands and customers in new and unexpected ways in a digital world.My pursuit has given me the ability to understand and empathize with customer journeys in retail, eCommerce, healthcare, financial services and manufacturing. By approaching marketing through the customer journey, I deliver a unique and necessary perspective to create tactics aligned to both customer needs and the strategic objectives of the business. By living the customer experience and applying the insights collected to business challenges, I deliver Hidden Digital opportunities for brands that break through the clutter, connect with their customers and drive business growth.Specialties: Measurement and analytics, marketing strategy, brand strategy, promotional strategy, digital and off-line tactics, marketing research and insight mining, customer journey, customer experience marketing, competitive analysis, pharmaceutical and healthcare marketing.

Experience

1. VP, Strategy Leader

   MERGE

   Sep 2023 — Present

Education

• Xavier University

  Master of Business Administration - MBA

• The Ohio State University

  BSBA, Marketing

  1995 — 1999

Skills

• Strategy
• Mobile Marketing
• Fly Fishing
• Management
• Integrated Marketing
• Creative Strategy
• Leadership
• Brand Management
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Brand Development
• Marketing Research
• Positioning
• Brand Planning
• Marketing
• Interactive Marketing
• Competitive Analysis
• Creative Direction
• Marketing Communications
• Market Research
• Strategic Planning
• Email Marketing
• B2b
• Direct Marketing
• Business Development
• Fly Tying
• Digital Marketing
• Digital Strategy
• Advertising