Patrick Reid
Director @Isensa Limited, Manchester, Uk
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WORK HISTORY
Director @Isensa Limited, Manchester, Uk
Providing consulting and interim services around innovation, communication, emarketing and executive education.Creativity & Innovation – assessment of organisational maturity, customised review of opportunities to impact business value, development and embedding of innovation capability.eBusiness - situational analysis, optimisation of emarketing and social media opportunities.Communications – optimising use of channels and improving message impact, multi channel approach to change management.Executive Education – development, delivery and assessment of bespoke or updating of existing programmes. Delivery as part of an existing programme or stand alone, run on client site.International Executive Coaching - focusing on personal performance, change and innovation.
EDUCATION
The University of Manchester
PhD, Biochemistry
Alliance Manchester Business School
MBA
The University of Manchester
BSc, Biochemistry
University of Warwick
Post Graduate Certificate, Academic and Professional Practice
SKILLS
ABOUT PATRICK REID
Patrick is currently an independent consultant with extensive international experience in change management operating at the interface of technology and the wider business. His clients have included Celgene, Roche, Pfizer Animal Health, Eden McCallum, Mandarin Consulting and a number of other health care related organisations, in addition to a number of UK and European based business schools.Patrick has previously worked with ICI, Zeneca and AstraZeneca for some 20 years through a number of senior international roles in Marketing, eBusiness, IT and Innovation. He was a founding member of an internal Innovation team establishing a global innovation capability. Prior to joining the Innovation team he worked as Director of Global eMarketing and frequently operated at the interface between the business and new digital technologies. More recently he has worked with WCI Consulting Limited and Eden McCallum.He was a member of University of Liverpool Council, previously a Fellow of the Chartered Institute of Marketing, previously a Fellow of the Institute of Directors. He has worked as a Principal Teaching Fellow in WMG at the University of Warwick and was a member of the Residential Life Team. He continues to work with the University across several modules and dissertation supervision within both WMG and WBS.He is published in the areas of employability, open innovation, CSR, creativity and role of search engine optimisation in corporate communications. Certified in the use of the Savilles WAVE personality assessment tools and the eMetrixx me2 individual creativity diagnostic. Experienced global executive career coach.Naive expert happy to assist in innovative commercial challenges by providing fresh perspectives, challenge and interdisciplinary considerations. Specialties: Marketing Communications, Change Management, Business Process Improvement, eMarketing, Innovation Capability Building, Relationship Management, Technology Adoption, Executive Education, Executive Development, Career Coaching, International Healthcare, Consulting.
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