Patrick McCarthy
- Role
- Associate Director, Data and Analytics at Digitas Health
- Location
- Tucson, AZ, US
- LinkedIn followers
- 500 followers
About Patrick McCarthy
Patrick McCarthy has more than a decade of digital marketing experience and is truly…
Experience
Associate Director, Data and Analytics
Jul 2023 — Present
Experienced digital analyst with a focus on technical infrastructure enablement for enhanced measurement. Tasked with delivering high impact performance insights by creating customized measurement frameworks via tag management and visualization tools. Effective manager and constant focus on delivering high quality analyses via coordination between cross functional teams.
Education
Poway High School
Diploma, General Studies
2000 — 2004
Skills
- Budget Forecasts
- B2b Marketing
- Advertising
- B2b
- Search Advertising
- Web Marketing
- Google Adwords Professional
- Direct Marketing
- Display Advertising
- Data Analysis
- Web Analytics
- Google Adwords
- Mobile Marketing
- Social Media
- Priority Management
- Marketing
- Analysis
- Video Advertising
- Budget Monitoring
- Local Search
- Digital Marketing
- Salesforce.com
- Lead Generation
- Customer Acquisition
- Ppc
- Landing Page Optimization
- Team Management
- Microsoft Excel
- Social Marketing
- Team Leadership
- Account Management
- Google Analytics
- Paid Search Strategy
- Sem
- Trend Analysis
- Mobile Advertising
- Online Advertising
- Call Tracking
- Recurring Billing
- Optimizing Performance
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