J. Patrick McAvoy

About J. Patrick McAvoy

I help enterprise technology companies scale through partner-led growth and AI-driven marketing operations.Most recently, I led Dynamic Campus—a technology services organization with 300+ employees—as EVP and CMO, driving accelerated growth (nearly 3x historical CAGR) and a successful private equity exit. As CMO, I pioneered AI-driven marketing operations that delivered 300-500% productivity gains without budget increase, built custom AI agents for automation, and implemented generative engine optimization (GEO) ahead of the market.My approach combines three critical capabilities:**Partner & Ecosystem Success:** Spent 16 years as a strategic advisor helping technology companies build partner-led growth engines. Developed joint GTM strategies, co-branded offerings, and repeatable partner playbooks that drove measurable revenue. Maintained 8+ year average client retention through performance-based relationships, proving sustainable value delivery in partner ecosystems.**Enterprise Marketing & Positioning:** Led marketing for enterprise technology platforms serving complex B2B environments with long sales cycles (12+ months). Built category-defining positioning, developed industry-specific messaging (across multiple verticals), and executed integrated campaigns (events, digital, content) that generated pipeline and influenced revenue. Experience spans SAP ecosystem (Avnet Applied Computing,$2B operating group) and enterprise software markets.**Operational Excellence & AI Innovation:** As EVP, managed 300+ employees across Operations, Customer Success, and Shared Services, giving me deep understanding of how technology platforms scale through partners. Pioneered AI-driven operations—building custom agents, scaling campaigns 3x with same resources, and optimizing for GEO—demonstrating how AI can transform enterprise go-to-market execution.Key Results- Led company through PE exit with accelerated growth trajectory (34% vs 13% historical CAGR)- Advised multiple clients through successful PE exits (31% CAGR, 81% CAGR examples)- Achieved 100% revenue growth ($35M to $70M) for client through strategic repositioning- Built global account teams across 9 countries (Brodeur Worldwide, Fortune 500 clients)I specialize in situations requiring both strategic marketing leadership and partner ecosystem orchestration—where success depends on enabling partners to sell, deliver, and scale your platform effectively while building the marketing engine that drives category leadership and pipeline influence.

Experience

1. Chief Marketing & Partner Success Officer

   MyWave.AI

   Jan 2026 — Present · Boulder, CO, US

   Lead global go-to-market strategy, partner ecosystem success, and category positioning for enterprise-grade Agentic AI platform serving SAP and non-SAP enterprise environments.**Market & Category Leadership:**Defining MyWave\'s market positioning as the trusted execution layer for AI-driven business processes—differentiating from copilots, RPA, and generic GenAI through clear narrative focused on governed execution and measurable ROI across complex enterprise landscapes (SAP ECC, S/4HANA, heterogeneous systems).Establishing thought leadership in Agentic AI for enterprise execution through analyst and media engagement, SAP ecosystem partnerships, and industry forum presence.**Marketing Strategy & Demand Generation:**Building pipeline-focused marketing engine aligned to enterprise sales cycles and partner-led deals. Developing industry-specific messaging and assets across SAP migration, Order-to-Cash, Procure-to-Pay, Finance, Supply Chain, and Industry-focused Agents.Leading global marketing strategy spanning product marketing, industry marketing, content, digital, events, and communications with success metrics tied to revenue impact and pipeline influence.**Partner Strategy & Ecosystem Success:**Designing and executing partner-led GTM motions with GSIs, SAP partners, ISVs, and technology partners. Creating joint offerings, co-branded solutions, and repeatable playbooks that enable partners to sell, deliver, and scale MyWave successfully.Building executive relationships with strategic partners to position MyWave as enterprise platform, not point solution. Driving partner enablement covering sales, technical, and delivery readiness.**Cross-Functional Leadership:**Partnering with Sales on account-based marketing and strategic pursuits. Collaborating with Product and Engineering to translate platform capabilities into market-ready value propositions. Building high-performing global team across marketing, partner enablement, and ecosystem success.

Education

• University of Arizona

  Bachelor of Science - BS, Social & Behavioral Sciences

Skills

• Public Speaking
• SEO
• Presentations
• Strategy
• Website Development
• Marketing Communications
• Strategic Planning
• Speech Writing
• Budgets
• Business Planning
• Presentation Development
• Direct Marketing
• Project Management
• Lead Generation
• Marketing
• Search Engine Optimization (SEO)
• Program Management
• Collateral
• New Business Development
• Leadership
• Internal & External Communications
• Social Media
• Public Relations
• Internal Communications
• Business Strategy
• Nonprofits
• Landing Pages
• Management
• Business Development
• Digital Marketing
• Team Leadership
• Start-Ups
• Marketing Strategy
• Copywriting
• Social Media Marketing
• Microsoft Office
• Sales
• Powerpoint
• Market Research
• Product Marketing