Patrick Marion Bradley

Marketing Director @Capital Area Food Bank

Washington, DC, US

Drive annual planning, strategy, budgeting, execution, and tracking for brand marketing and public service announcement campaigns• Currently leading brand and audience research project with external firm to build donor personas, create new organizational messaging framework, map donor database, and more• Concepted, led, and launched the organization’s first-ever integrated PSA campaign, from strategy and production partner hiring to media partner pitching – all to change awareness of hunger in the DMV and prime potential donors• Established the food bank\'s first pro-bono media partnerships, leading to approx.$1M+ in local, donated media space since 2022 through out of home, radio, print, digital, and other media companies• Work with programmatic teams to create and execute English/Spanish bilingual campaigns and initiatives to promote food resources to underserved groups facing hunger• Spearheaded organization’s first foray into targeted streaming TV advertising, from exploratory research to strategy and creative development in partnership with direct response fundraising team• Concepted and launched organization’s first pro-bono influencer marketing program, engaging nearly a dozen local influencers so far to lift up our brand and cause for their key audiences• Lead branding for the organization’s food pharmacy partnerships with regional healthcare providers• Created and led project to re-wrap entire fleet of 30+ vehicles in updated, uniform branding• Serve on the organization’s Senior Leadership Team; hired, manage, and mentor Marketing Specialist• Oversaw strategy and implementation of organization’s peer-to-peer giving program• Worked with PR firm Edelman on brand, messaging, and prospective donor research to guide marketing efforts

American University

Master of Fine Arts (MFA)

Stetson University

Bachelor of Arts (B.A.)