Patrick Leavey
General Manager @Illuminarium Experiences
Signup · Get unlimited contacts
WORK HISTORY
General Manager @Illuminarium Experiences
Toronto, ON, CA
Joined Illuminarium Toronto as General Manager to take the 13,500-square-foot Attraction to new heights! Working in collaboration with the Global Team and onsite leaders to lead and support all business functions: guest experience, operations, sales, marketing, finance, revenue generation, technology, and people & culture- Increased revenue yield by aligning operating hours and show schedules with guest demand- Reorganized F&B operations and launched a high-margin, locally inspired menu—boosting sales by $2.50/guest and enhancing guest satisfaction- Revamped souvenir photo experience through optimized pricing and guest engagement, raising conversion and spend- Built and led a high-performance team through strategic hiring, training, and cross-functional development- Implemented data-driven staffing to match seasonal trends, reducing excess labor costs- Generated $250K+ in corporate event revenue, positioning Illuminarium as a top-tier event venue- Launched Amplified, a new original immersive experience, in partnership with Corus, Billboard, and NXNE; serving as spokesperson during launch- Partnered with the Distillery District to integrate Illuminarium into their marketing and become the lead entertainment offering- Assumed oversight of ticketing operations for Toronto, improving accuracy and reliability within ShowClix while supporting locations in Atlanta and Las Vegas
EDUCATION
Queen's University
Strategic Pricing
Ryerson University
Business, Human Resources
Queen's University
Brand Strategy
SKILLS
ABOUT PATRICK LEAVEY
With over three decades of senior leadership experience in tourism, hospitality, and immersive attractions, I specialize in launching and scaling innovative guest experiences. My passion lies in turning bold concepts into operational realities—building teams, systems, and strategies that bring experiences to life and deliver measurable success. From iconic destinations like the CN Tower to dynamic new attractions like Little Canada, Arcadia Earth, and Illuminarium Toronto, I’ve led multiple end-to-end attraction openings and revitalizations across Canada’s visitor economy.I excel in start-up and growth environments where cross-functional leadership is key—bridging operations, guest experience design, marketing, revenue generation, retail, and venue management. At Arcadia Earth Toronto, I successfully launched a sq ft immersive exhibit, implemented new pricing strategies, retail programs, and built strategic partnerships with attractions like the Toronto Zoo and Ripley\'s Aquarium. At Little Canada, I led all facets of operations for a sq ft attraction—delivering award-winning guest satisfaction, generating over $1M in incremental revenue, and maintaining a Google rating of 4.9/5.0.Now, as General Manager at Illuminarium Toronto, I lead a world-class, 13,500 sq ft digital attraction blending storytelling, technology, and interactivity. My work is guided by a belief in authentic, accessible, and inclusive experiences that leave a lasting impact. Whether you’re developing a new attraction, designing a tourism activation, or reimagining guest engagement—I’m always open to partnerships, collaboration, and conversations that shape the future of immersive entertainment.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.