Patrick Schneider

About Patrick Schneider

I am an accomplished general manager and marketing leader with over 15 years of experience in driving high-impact business growth. I have a proven history at companies both large and small, and in several different industries. I have successfully launched multi-million dollar brands, identified growth opportunities, and consistently exceeded revenue targets, demonstrating my commitment to excellence.I’m passionate about solving consumer problems and delivering great experiences, which I do by working tirelessly to understand the consumer, including their need states and pain points. I take stock of the underlying fundamentals and apply trends and insights in developing brand strategy.I love marketing consumer products at scale and driving brand resonance with the consumer. I identify growth opportunities, develop marketing strategies to address these opportunities, and deliver creative, break-frame campaigns that are meaningful for the consumer. I always prioritize the long-term strategy for my business grounded in the consumer, customer, and category.What truly energizes me is building and leading high-performing teams. I set a vision for my team, empower my people, think through the implication of business decisions on individuals, and work to motivate and inspire my team to drive in-market results. I care about their growth and think through their development, providing the opportunities they need to succeed. I’m driven to create a fun working environment where people are valued and we get to know each other beyond the day-to-day work.Areas of expertise:o Consumer Productso P&L Managemento Portfolio management o Brand Managemento Brand Strategyo Marketingo Marketing Strategyo Marketing Communicationso Agency partnershipso Go-To-Market planso Omnichannel marketingo Digital-first creative development and execution o Strategic Planningo Cross-Functional Team Leadershipo Managemento Building teamso Talent Developmento Team Leadershipo Innovative product Developmento B2B Marketingo Consumer Insightso Competitive Analysiso DTC business supporto Retail program developmento Forecasting

Experience

1. Global Marketing Director, Nerf

   Hasbro

   Jan 2024 — Present · Providence, RI, US

   Marketing lead for $230MM competitive active play portfolio at Hasbro (NASDAQ: HAS), a publicly traded toy/entertainment consumer goods company. Manage and develop team of five. Lead team to create brand marketing plans along with day-to-day operations. Oversee marketing and innovation strategy for portfolio of brands• Led strategy and execution of 360 marketing campaign for new N Series brand. Developed full funnel media plan, break-frame “headquarters visit” for influencers, Nerf tour retail events, top-performing social content, and bold new digital media. Launch drove three items in the category top 5 in the key holiday timeframe• Led marketing team on scrappy but effective marketing plans for licensed Fortnite & Minecraft businesses, inclusive of reveal videos, social media unboxings, image carousels, and creator content. Top Minecraft item was #1 new Licensed launch in category, and top Fortnite item drove growth of 29% YOY• Partnered with Supply Chain to drive overall health of the business through inventory reductions. Focused on refining forecasts, de-risking shipments, and driving SKU rationalization. Reduced beginning inventory 15% YOY

Education

• Kenyon College

  BA, Math, History, Drama

• University of California, Berkeley, Haas School of Business

  MBA, Marketing

  2010 — 2012