Patrick Mullaney
- Role
- Marketing Manager at Verity Pharmaceuticals
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Patrick Mullaney
Strategic marketing professional with extensive experience in the pharmaceutical…
Experience
Marketing Manager
Jan 2021 — Present
Contribute to the defining, development, and execution of the product strategy and vision. Incorporate internal and external stakeholder feedback to continuously refine the brand strategy. Manage the product lifecycle and performance metrics including development of marketing plans, revenue potential and operational impact of tactics. Oversee the implementation of the promotional tactical plan to ensure marketing initiatives and messages appropriately drive utilization, differentiation and sales growth. Working with internal and external stakeholders, develop promotional material, including creative concept development, agency / vendor identification and management, review and approval process. Lead the development of innovative HCP, Nurse and Consumer personal and non-personal (NPP) vehicles to maximize message delivery. Develop and oversee conference strategy, speaker programs, KOL initiatives, publication strategy. Provide competitive and market analysis, develop and maintain competitive intelligence. Work closely with management to optimize sales communications, sales force effectiveness and marketing effectiveness. Effectively develop and manage the strategic investment of the promotional budget including resources (budget, talent) and vendor management (performance of ad agency and other promotional agencies). Perform various additional duties as assigned.
Education
Villanova University
Bachelor of Arts, English
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