Patrick H.
Visual Marketing Manager @A. Lange & Söhne
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WORK HISTORY
Visual Marketing Manager @A. Lange & Söhne
Berlin, DE
Development of the global Visual Merchandising / PoS storytelling strategy- KPI development & monitoring of global VM activities- Development of Global POS Campaigns- Creation & implementation of analogue and digital storytelling elements for brands & products at the PoS- Conception, further development, planning & roll-out of standard PoS equipment/VM elements- Developing concepts for the integration of the entire customer journey at the PoS- Creation of guidelines, best practices & inspiration sheets- Conducting VM training courses for markets & partners- Development of individual VM concepts for decorations and exhibitions in the stores- Supporting the markets in implementation- Qualification & control of agencies & partners- Design & roll-out of give-aways- Planning & control of the corresponding marketing budget.
EDUCATION
Akademie JAK
Bachelor's degree, Retail Design & Visual Merchandising
University of Kassel
Architecture
ABOUT PATRICK H.
Visual Marketing & Merchandising Manager Global | A. Lange & Söhne
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