Patrick Goetz
Graphic Designer @Barbarus Branding & Design Co
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WORK HISTORY
Graphic Designer @Barbarus Branding & Design Co
CA
Led discovery calls to gather requirements and translate client goals into clear, actionable design direction.• Designed professional album artwork for independent musicians, delivering polished visuals aligned with each artist’s style.• Developed complete logo and brand identity packages, ensuring consistency and adaptability across print, digital, and social platforms.• Created cohesive social media branding systems, including profile images, banners, and visual guidelines for consistent cross-platform presentation.• Designed and developed multiple websites across HTML / CSS, Squarespace, and WordPress, including site architecture, layout design, responsive formatting, and content structure.• Planned and implemented on-page SEO for client websites, including metadata, keyword structure, and clean content hierarchy to support search visibility.• Built and maintained strong client relationships through transparent communication, regular project updates, and collaborative feedback cycles.• Managed projects independently from concept development to final production files, consistently meeting deadlines and client expectations.
EDUCATION
University of Konstanz
Wirtschaftswissenschaften (Economics), International Economics
University of Augsburg
Global Business Management (B.Sc.), Human Resources Management
Carleton University
Bachelor of International Business, International Human Resources & Strategic Management
Centennial College
Associate's degree, Graphic Design
SKILLS
ABOUT PATRICK GOETZ
During my career in Human Resources, I realized something: I was spending way too much time focusing on perfecting formatting, adhering to brand and style guides, and making internal documents look just right. What started as a persistent habit turned into a clear sign that I couldn’t ignore anymore. I needed a more creative outlet in my career. That realization led me to pursue graphic design.Now I\'m focused on designing branding, print, and digital work. My work is built on proven frameworks and thoughtful processes that help me create distinctive, meaningful visuals for my clients. Before anything else, I listen. By understanding client goals, challenges, and overall vision, I’m able to create designs that feel intentional and aligned with their needs. Every project is made with purpose, ensuring the final result works, and works well.If you want identity and web design that is organised, functional, and built to serve real people; hit me up. 🤘
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