Patrick Gioseffi
Marketing Manager Gtm & Lifecycle Strategy (Td Insurance) @TD
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager Gtm & Lifecycle Strategy (Td Insurance) @TD
Toronto, ON, CA
Directed marketing strategy for a $1B+ asset portfolio, overseeing a seven-figure budget: Built the national growth strategy for one of TD’s most complex savings and investing portfolios, delivering +60% YoY volume growth while maintaining strict unit economic discipline. • High-Velocity GTM Execution: Spearheaded the end-to-end launch of national digital acquisition campaign, optimizing full-funnel journeys that reduced CPA by 13% through aggressive A/B testing, audience segmentation, and attribution modeling.• Lifecycle & Retention Engineering: Engineered a sophisticated loyalty & rewards framework that bridged the gap between acquisition and long-term retention, increasing product stickiness and Lifetime Value (LTV) through proactive, automated customer triggers.• Operationalizing Regulatory Navigation: Transformed legal and compliance hurdles into a competitive advantage by building a \"Speed-to-Market\" framework; reduced launch friction for digital innovation products by integrating regulatory stakeholders directly into the GTM lifecycle.• Data-Driven Decisioning: Leveraged advanced analytics and behavioral data to identify high-intent customer cohorts, shifting the portfolio from reactive marketing to an Anticipatory Growth model that improves retention.
EDUCATION
Western University
Bachelor of Arts - BA, Honours Specialization in Media, Information, and Technoculture (MIT)
The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University
Certificate, Graduate Professional Development in Teaching Program: Level 1
NEXT Canada
Certificate, Artificial Intelligence (AI) Business Strategy and Application
Toronto Metropolitan University
Master of Digital Media
ABOUT PATRICK GIOSEFFI
I build high-scale growth engines in the world’s most complex environments.Over the last decade, I’ve specialized in bridging the gap between rigid regulation and aggressive digital innovation. At TD Bank, I managed seven-figure budgets and orchestrated the strategy for $1B+ portfolios, consistently delivering 50% YoY growth by translating complex products into high-conversion customer experiences.Beyond the bank, I’ve spent years at the intersection of technology and music as the founder of The Press Release. This dual perspective—combining institutional discipline with entrepreneurial speed—allows me to navigate the \'grey areas\' of modern marketing where others see roadblocks.Expertise: Full-Funnel Growth, Go to Market Strategy, Product Marketing, and MarTech Orchestration.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.