Patrick Dalessandro

About Patrick Dalessandro

Patrick Dalessandro is an accomplished Head of Digital Transformation Executive with 20+ years of experience driving innovative digital strategy and transformation initiatives that elevate marketing capabilities and enhance customer experiences. He identifies marketing performance gaps to create the digital transformation roadmap that aligns digital initiatives with technology capabilities to outperform expectations in competitive markets. Patrick leverages a collaborative leadership approach to champion a culture of innovation and build consensus around digital transformation strategy with seamless integration. Digital Transformation Digital Marketing Strategy Full-Funnel Marketing Digital Platforms + Solutions Data Analytics Management Digital Media + Planning Omnichannel Marketing Process Strategy/Redesign Social Media Partnerships Process Engineering Design Financial Services / CPG / Automotive / Fashion / Technology / Telecom / Lifestyle / Culture / Logistics

Experience

1. Senior Vice President

   KeyBank

   Sep 2024 — Present · Cleveland, OH, US

   DIGITAL ADOPTION & BANKING PLATFORM ENABLEMENT Lead digital enablement and adoption across Key Bank’s Commercial platforms, driving how clients and employees engage through data, innovation, and client-first solutions. Build and execute adoption strategies that deliver measurable business value, enhance the digital experience, and foster a digital-first culture. Strategy & Execution: Developed and led the digital adoption roadmap; prioritized initiatives to improve platform engagement and outcomes. Owned strategic management of WalkMe as the digital adoption platform. Data & Insights: Translated adoption data into actionable insights; built business cases and performance dashboards to drive results and accountability. Cross-functional leadership: Directed matrixed teams across product, technology, analytics, and change management to enable digital capability adoption. Backlog & Capability Management: Managed a value-driven backlog of adoption needs; informed prioritization of platform enhancements based on data and feedback. Client Experience & Innovation: Collaborated with stakeholders to evolve digital capabilities; translated business needs into platform improvements and user stories. Culture & Collaboration: Championed a digital-first mindset and built an aligned, integrated team to support long-term digital enablement across the Commercial Bank: Developed total marketing technology stack modernization and process reengineering efforts. Met 100% business case KPIs in year one: Achieved seamless lead generation, sales team training, and marketing systems integrations.

Education

• The University of Toledo

  Bachelor of Arts, BA, Communications

  1991 — 1996

• Baldwin Wallace University

  Master of Business Administration, MBA

Skills

• Project Planning
• Marketing Management
• Sales Process
• Public Speaking
• P&L Management
• Industry Analyst
• Business Transformation
• Retail Strategy
• Business Process Improvement
• Retail Marketing and Design
• Management
• Strategic Planning
• Integrated Marketing
• Crm
• Marketing
• Experiential Marketing
• Program Management
• Training
• New Business Development
• Retail
• Management Consulting
• Operations Management
• Sales
• Business Development
• Relationship Marketing
• Brand Strategy and Development
• Team Leadership
• Leadership
• Cross-Functional Team Leadership
• Strategy
• Marketing Strategy
• Cpg Industry