Patrick Erickson
Associate Director, Advanced TV & Addressable Strategy
- Role
- Associate Director, Advanced Tv at KINESSO
- Location
- Farmington, MI, US
- LinkedIn followers
- 500 followers
About Patrick Erickson
Advertising professional with a broad and varied background, including roles such as…
Experience
Associate Director, Advanced Tv
Oct 2018 — Present · US
Plan, strategize and optimize addressable media plans for key Kinesso clients such as Rocket Mortgage, ALDI, Prestige Consumer Healthcare, Pure Michigan, Texas Consumer Energy and Constellation Brands Inc.• Act as a subject matter expert for CTV/OTT within the strategy team.• Develop multi-million-dollar full-funnel strategic media plans across addressable media channels including CTV/OTT, online video, display and digital out-of-home.• Collaborate with planning agencies to address client requests, present industry trends and create partner point-of-views.• Work closely with the analytics team to compile campaign data, deliver weekly reporting insights and recommend optimizations to clients.• Create campaign workbooks to communicate strategies, tactics and budgets for implementation into DSPs.
Education
Michigan State University
BA
1993 — 1997
Brother Rice High School
High School
1989 — 1993
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