Patrick Dunfey

About Patrick Dunfey

Patrick has always been drawn to the next transformative technology trend, and has built on his mechanical engineering and automation background to develop an approach for Experience Innovation. Experience Innovation combines product, sales and marketing strategies to take digital transformation visions and make them real and experiential for organizations and the markets they serve. Along the way, Patrick has developed and taught a business course on identifying and delivering value with AR/VR; led the end-to-end design, build, and launch of an award-winning, multi-million dollar Customer Experience Center; transformed a customer briefing program, resulting in 5x customer meeting growth, and 66% close rates on those meetings; designed immersive IoT and AR experiences, self-guided AR experiences, and interactive storytelling augmented reality art; developed and deployed a new sales enablement program for a global IoT sales force, resulting in 52% IoT revenue growth; enabled hundreds of sales engineers with customer-centric technology demonstrations; has met with over companies to help bridge the gap between technology and customer value. Patrick volunteers as a youth soccer and basketball coach, has run 24-hour relay races through the mountains of New Hampshire and across Cape Cod, has taught engineering curriculum to K-12 students as part of an NSF grant, contributed to a book on IoT business strategy, and still finds time to play guitar.

Experience

1. VP of Marketing and Sales Enablement

   Anark

   Oct 2021 — Present

   Responsible for Sales and Marketing assets and overall content strategyProduct strategy councilStrategic storyteller and trusted voice of strategy and vision at major eventsPricing and packagingProduct rebrandingWebsite overhaul Messaging value frameworkGTM strategyGrew LinkedIn followers by 4X

Education

• Tufts University

  BS, Mechanical Engineering