Patrick Dattolo

Experience

1. Senior Growth Marketing Associate

   PetScreening

   Dec 2025 — Present · Mooresville, NC, US

   Lead end-to-end marketing campaigns for webinars, product updates, and industry research initiatives, including strategy, messaging, and executionDevelop webinar and presentation content: structure, talking points, and audience-facing materials that educate and engage property managers and operatorsTranslate complex product features and regulatory topics into clear, actionable messaging for diverse audiencesBuild scalable campaign ecosystems: landing pages, email sequences, sales outreach templates, and post-event follow-up journeysPartner with sales, RevOps, and product teams to ensure campaigns drive qualified leads and support pipeline goalsManage co-marketing and integration initiatives with strategic partners to expand reach and brand authorityDesign and implement internal processes and workflows to streamline cross-functional collaboration and improve campaign executionSupport sales enablement by creating tools and templates that make marketing campaigns actionable for front-line teamsIncreased webinar attendance by 35% year-over-year through improved targeting, messaging, and follow-up strategyBoosted partner campaign engagement by 40% by co-developing messaging and marketing assets tailored to partner audiences

Education

• Belmont Abbey College

  Bachelor of Arts - BA, Business Administration, Marketing

  2018 — 2022