Patrick Cusumano
Associate Director of Paid Media at Silverback Strategies
- Role
- Associate Director of Paid Media at Silverback Strategies
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
Experience
Associate Director of Paid Media
Feb 2025 — Present · Arlington, VA, US
Directly manage paid media client accounts, driving success from strategic planning through to tactical implementation. This includes leveraging these platforms and more: Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads and programmatic ad platforms like StackAdapt. As well as measurement and reporting tools including GA4, GTM, Looker Studio, Funnel, Recast, and Google Sheets- Industry experience includes Higher Ed, B2B/B2C SaaS, Insurance, Home Services, Healthcare, Retail, & more- Build and improve processes and resources to grow the effectiveness of the Paid Media department. Some examples include campaign build & audit workflows, incrementality testing processes, overspend protection procedure, and modern paid social guide material- Implement modern measurement, including statistical incrementality test design and pixel-based tracking setup and troubleshooting- Manage a team of Paid Media account managers, each of whom has their own portfolio of clients. And play an active role in retaining clients by aiding in client satisfaction through proactive communication, collaboration, and problem-solving.
Education
James Madison University
Bachelor’s Degree, Marketing and Communication Studies
2011 — 2015
Skills
- Hootsuite
- Leadership
- Professional Writing
- Customer Service
- Advertising
- Event Planning
- Web Content Management
- Team Leadership
- Google Adwords
- Social Media
- Works Well with a Team
- Time Management
- Public Speaking
- Event Management
- Microsoft Office
- Sales
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