Patrick Crossman
Communications Specialist, North America @Parkrun
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WORK HISTORY
Communications Specialist, North America @Parkrun
Vancouver, BC, CA
parkrun\'s mission is to create a healthier and happier planet by empowering people to be active, socialize and enjoy the outdoors through free running, walking and volunteering events for people of all abilities and backgrounds.My role as Communications Specialist in North America focuses on increasing awareness and participation in the parkrun movement across the region. Responsibilities include developing and executing comprehensive marketing strategies, managing volunteer ambassadors and collaborating with commercial partners.
EDUCATION
University of Prince Edward Island
Bachelor of Business Administration (BBA), Business
University of Victoria
Diploma in Public Relations
Project Management Institute
PMI PMP Certification, Project Management
Helsingin kauppakorkeakoulu
Business
Sprott School of Business, Carleton University
Business
United Nations-mandated University for Peace
MA, Responsible Management and Sustainable Economic Development
SKILLS
ABOUT PATRICK CROSSMAN
I am a creative, outgoing and compassionate professional who values being part of strong teams and impactful organizations. I have 10+ years of proven success on the front lines of planning and executing communications strategies to engage and inspire audiences in British Columbia and across Canada. I pride myself in my ability to work with diverse stakeholders, build trustful and respectful relationships, ask the right questions and ultimately deliver appropriate solutions. Summary of skills and experience:• Marketing and communications (incl. strategic planning, content development, execution and evaluation)• Managing all phases of projects• Managing strategic social media activity• Professional writing and copy-editing• Teaching, training and public speaking• Working with a diverse range of personalities and cultures• Working within rapidly changing environments• Photo/video shooting and editing• Conducting research, analyzing data and presenting findings• Website development (incl. User Interface and User Experience)• Coding: WordPress, Drupal, HTML, CSS, PHP and MySQL• Tools: Adobe Creative Cloud, Microsoft Office (incl. advanced Excel), SharePoint, Google Suite (incl. AdWords and Analytics), Facebook Business Manager (incl. ad management), Twitter/X Analytics, Asana, Slack, Mailchimp, Raiser’s Edge, Luminate Online, Hootsuite, Buffer, Hustle, Survey Monkey, ChatGPT/AI
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