Patrick Copeland

About Patrick Copeland

I thrive at the intersection of technology, product thinking, and cross-functional leadership. I aspire to be a leader and innovator who brings together product, engineering, design, business strategy, and customer needs to create impactful products at scale. My approach is rooted in collaboration and problem-solving, always seeking to balance innovation with real-world usability. While I have played key roles in shaping billion-dollar businesses, launching industry-defining products, and leading global teams, my focus has always been on empowering others, simplifying complexity, and driving meaningful outcomes rather than chasing personal recognition. I strongly believe that great products come from listening deeply to customers, fostering strong teams, and iterating relentlessly. I’m a believer that career success is not about individual achievement but about building exciting cultures and driving teams that continue to thrive long after I’m gone. Recent Product Accomplishments: Zendesk (CTPO) – Led AI/ML Transformation and Elevated Product Execution. Spearheaded Zendesk’s AI-driven customer experience and product strategy, shaping the future of intelligent customer support. Led a global team of and balanced product thinking, innovation, customer needs, and business growth, achieving 20% YoY ARR growth following a $10.1B acquisition. Strengthened execution discipline, accelerating product releases to 200+ per year and reducing support resolution time by 50% for 4 million agents. Integrated 3 acquisitions. Amazon (VP) – Innovated and Scaled Sponsored Brands, a Multi-Billion-Dollar Product. Designed, launched, and scaled Sponsored Brands, Amazon’s fastest-growing ad product at the time, driving over $5 billion in ARR. Led a cross-functional initiative across product, engineering, marketing, design, and sales to ensure global scalability and adoption. Applied AI-driven personalization and real-time data insights, improving advertiser ROI by 25% and increasing customer engagement by 40%. Google (GM) – Developed Award-Winning Google WiFi and Scalable Infrastructure. Led the creation of Google WiFi, a consumer product recognized for its simplicity and UX, earning seven international product design awards. Designed and implemented Google’s cloud-based developer infrastructure, influencing industry-wide standards for scalability and automation. Played a key role in saving lives with automated Crisis Response, delivering real-time emergency information to over 1B users via Google.com and Android. awarded Company of the Year 2013.

Experience

1. Gm, Moloco Commerce Media

   Moloco

   Apr 2025 — Present · Menlo Park, CA, US

   I lead Moloco Commerce Media, our AI-native platform that enables retailers and marketplaces to launch and scale their own retail media networks, similar to Amazon\'s Sponsored Products and Brands, directly on their ecommerce sites. Our platform uses real-time machine learning to match shopper intent with relevant advertiser demand, delivering personalized ad experiences that drive incremental GMV for retailers and measurable performance for advertisers.As General Manager, I own the business end-to-end across North America, EMEA, and APAC, including product vision, go-to-market strategy, P&L, and people. I partner directly with the world\'s largest retailers and marketplaces, including Costco and Wayfair in North America, ManoMano in Europe, Musinsa in Korea, Reliance in India, and Askul in Japan. We co-develop monetization strategies that boost GMV and attract high-performing advertisers. Internally, I drive alignment across product, engineering, ML science, sales, and customer success to scale adoption and operational excellence.Retail media is being reshaped by AI, but the underlying mechanics have not changed. Shoppers, retailers, and advertisers each need to win for the system to work. My job is to make sure our platform delivers on all three.

Education

• University of Arizona

  BS

  1989 — 1993

• University of Southern California

  MS

  1993 — 1995

Skills

• Distributed Systems
• Software Engineering
• Agile Methodologies
• Software Development
• Scalability
• Web Services
• Cloud Computing
• Agile Project Management
• Software Design
• Technical Leadership
• Management
• Rest
• Enterprise Software
• Program Management
• Start-Ups
• Testing
• Unix
• Product Management
• Mapreduce
• Team Leadership
• Product Development
• Enterprise Architecture
• Software Quality Assurance
• Integration
• Big Data
• Java
• System Architecture
• Java Enterprise Edition
• Mobile Applications
• Xml
• Strategy
• Hadoop
• Scrum
• Mobile Devices
• Customer Relationship Management (Crm)
• Web Development
• Software as a Service (Saas)
• Algorithms