Patrick Convery

About Patrick Convery

I’m the Senior Director of Franchise Marketing at Zoom Drain, where I lead brand strategy, marketing systems, and training initiatives designed to drive franchisee success and scalable growth across our network. With a decade of experience in franchising, I specialize in brand development, storytelling, content creation, and marketing education. I help franchise owners turn strategy into consistent, local execution. My focus is on strengthening brand visibility, improving customer acquisition and referrals, and building repeatable marketing frameworks that support long-term franchise performance.Before joining Zoom Drain, I served as Media Director for MRINetwork, one of the leading franchisors in the executive staffing and recruiting industry and home to the world’s most elite recruitment firms. There, I developed innovative programs centered on production, personal branding, and marketing training, supporting high-performing franchise owners and recruiters across a global network.At Zoom Drain, I take a hands-on, results-driven approach. I work closely with franchise owners to simplify marketing, align messaging, and deliver tools and training that produce measurable results. I’m especially passionate about customer experience, referral-driven growth, and franchise recruitment.As for life outside of work. I’m married with two kids, a die-hard Philadelphia Eagles fan, and a lifelong music junkie. My playlists jump from Cody Jinks and Zac Brown Band to Pantera and Black Sabbath, Pepper and Sublime, Marvin Gaye and Aretha Franklin, and classics from Jim Croce and Elton John. I enjoy fine bourbon, boxing and functional workouts, and any chance to unplug, whether that’s escaping the rat race in a hammock or unwinding next to a fire pit. I\'ve never said no to a pizza. or a cheesesteak. or nachos!

Experience

1. Sr Director, Franchise Marketing

   Zoom Drain Franchise

   Apr 2023 — Present · Plymouth Meeting, PA, US

   As the Senior Director of Franchise Marketing, I lead the strategy for branding, advertising, and digital marketing across the Zoom Drain franchise system. My focus is on driving lead generation, optimizing marketing performance, and equipping franchisees with tools for success. Through strategic campaigns, digital innovation, and hands-on support, I help franchise owners grow their businesses while ensuring brand consistency nationwide. Franchisee Marketing Support & Training – Develop resources, training, and strategies to help franchisees generate leads and increase local brand awareness. Brand Strategy & National Campaigns – Lead high-impact national marketing initiatives to drive customer acquisition and strengthen brand positioning. Digital Marketing Leadership – Oversee SEO, PPC, social media, and website strategies to maximize visibility and conversion. Marketing Automation & ServiceTitan Integration – Create campaign templates and automation tools to streamline franchisee marketing execution. Content & Social Media Development – Build content strategies for social media, website, and video platforms to enhance engagement and education. Franchisee Onboarding & Business Development – Guide new franchisees in marketing best practices to accelerate early-stage growth. Event Marketing & Conference Branding – Plan and execute strategies to enhance franchisee engagement and vendor partnerships. Redesigned ZoomDrain.com – Improved SEO, user experience, and brand alignment across local and national sites. Expanded Franchisee Training – Strengthened business development programs to drive early success. Launched Marketing Automation Tools – Developed scalable resources to improve campaign execution. Enhanced Social Media & Content Strategy – Led targeted campaigns to boost awareness and lead generation.

Education

• Delaware County Community College

  Associate’s Degree, Communication

  2008 — 2010

• Temple University

  Bachelor’s Degree, Broadcasting, Telecommunications, & Mass Media

  2010 — 2012

Skills

• Broadcasting
• Editing
• On-Air Announcing
• Microsoft Office
• Sales
• Online Advertising
• Script-Writing
• Event Planning
• Radio
• Podcasting
• Marketing
• Video
• Creative Work
• Advertising
• Digital Marketing
• Youtube
• Entertainment
• Final Cut Pro
• Garageband
• Camera
• Copywriting
• Television
• Wordpress
• Dv Camera Operator
• Pro Tools
• New Media
• Voice Over
• Marketing Strategy
• Social Media
• Twitter
• Video Editing
• Social Networking
• Social Media Marketing
• Microsoft Excel
• Photoshop
• Google Docs
• Television Studio Production
• Leadership
• Marketing Communications
• Facebook