Patrick Bethea

About Patrick Bethea

I help people turn operational complexity into opportunity! I am a forward-thinking technology leader driving CRM transformation and platform strategy for revenue operations. Specializing in identifying, evaluating, and launching solutions that deliver measurable business impact. My passion lies in bridging technology & AI with practical sales, marketing and customer success processes. At Pearson, I lead platform strategy for a complex Salesforce environment supporting 180M+ in revenue, managing integrations across Marketing Cloud, Five9, BigCommerce, and Google Big Query. My recent wins include launching a K-12 enrollment product that reduced enrollment time by more than 50%, driving 3% underlying sales growth, and implementing a Salesforce Agentforce customer support agent.Beyond my corporate role, I enjoy helping friends and family streamline their businesses and personal projects by creating custom AI solutions for data analysis, recruitment processes, and sales outreach.

Experience

1. Manager, Global Crm Technology

   Pearson

   Jan 2022 — Present · Raleigh-Durham-Chapel Hill, NC, US

   Lead strategic platform operations across two global Salesforce environments supporting $180M+ in annual revenueAI Technology Leadership: Evaluate, pilot, and launch of next-generation AI solutions including Salesforce Einstein and Agentforce, demonstrating deep passion for cutting-edge AI applications in sales and customer onboarding processesCross-Functional GTM Impact: Collaborated with sales, product, and marketing teams to launch K-12 enrollment platform that reduced customer onboarding time by 50%, directly driving 3% underlying sales growth through process optimizationPlatform Strategy & Architecture: Own yearly roadmap and budget for complex Salesforce environment integrated with Marketing Cloud, Five9, BigCommerce, Zuora, and BigQuery and manage strategic technology decisions that impact core business processesTeam Leadership & Change Management: Direct a team of 10 Salesforce analysts/engineers while influencing 50+ stakeholders across sales, marketing, and customer success, driving adoption of new platform enhancementsOperational Excellence: Delivered $13M+ in cost savings through strategic platform consolidation and tech debt reduction, while maintaining 200K+ user experience quality and system reliability

Education

• Appalachian State University

  Bachelor of Science in Business Administration, Computer Information Systems

• St. John's University

  Master of Business Administration - MBA, Artificial Intelligence

Skills

• Google Analytics
• Training
• Logistics
• Networking
• Time Management
• Customer Service
• Process Improvement
• Troubleshooting