Patrick Bell Micf
Managing Partner @Aythorpe Associates
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WORK HISTORY
Managing Partner @Aythorpe Associates
East Anglia and London, GB
Aythorpe typically advises established organisations seeking rapid and significant revenue growth, and often via transition up the value chain. In some, we act as a fractional Marketing Director, with all support disciplines as required to support the strategy.We integrate sales, marketing, communications, digital and innovation techniques into products and services to enable growth to self-perpetuate. We are always interested in organisations seeking to disrupt complacent sectors.Projects range from sector-wide horizon scanning documents to ongoing personal mentoring, while clients have ranged in sector from luxury private aviation to roof tile experts and from NHS digital technology innovators to independent schools, and in scale from one-person startups to a multinational FTSE 250. Many are owner managed SMEs which often a welcome a friendly challenge to the issues that can be caused by group-think and institutional inertia within well-established organisations.
EDUCATION
University of the Arts London
Packaging Design
Fyfield Boarding School
Small, rural UK boarding schools creating confident, constructive and compassionate global citizens.
CIM | The Chartered Institute of Marketing
Diploma, Digital Marketing
SKILLS
ABOUT PATRICK BELL MICF
Having co-founded a pioneering Secondary School as its CEO, I remain committed to cause-based initiatives that benefit communities as a whole or vulnerable segments. In recent years I have focused on the benefits of sport within education and society to drive significant Social Impact I now provide premium Funeral Celebrancy services to help enable families and friends across East Anglia to provide the most meaningful, moving and memorable funeral service imaginable; a final gift that is everything their loved-one deserved. I also run a boutique publishing imprint capturing life stories of interesting and influential people who may not have achieved national notoriety, but were loved and admired among their families, friendship groups and communities. I initially built two successful Creative, Media and Marketing Services groups with my colleague Robert Essex. Both companies achieved consistent double-digit annual compound growth. We floated the first on the London Stock Exchange and the other remained private and achieved Sunday Times 100 top ten status. Underpinning this corporate development, my fee generating activity involved advising world class brands on Consumer Communications and Customer Experience Excellence, particularly helping to tell the stories to consumers for the Hollywood film sector on all the biggest tiles and franchises.In my portfolio of roles as a CEO or as an Independent Consultant working through Aythorpe Associates, I provide Sales, Marketing, Communications, Innovation and Customer Service insights, techniques and support which generate rapid growth and enterprise value. This often involves progress up the chain of economic value, from products and services to experiences and beyond.
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