Patrick Bausemer

About Patrick Bausemer

I am a results-driven online marketing professional with a diverse background in Marketing. I have experience driving the digital marketing strategy for hyper-growth tech companies in Boston. My expertise includes managing paid acquisition channels (paid search, paid social, display/programmatic advertising), driving website strategy, managing content teams focused on creating quality content that brings value to prospects and customers, managing marketing tech stacks (Marketo, Hubspot, SFDC, ZoomInfo, and more), and bringing marketing teams together to drive impactful campaigns. My diverse background and experience is helpful for organizations looking for a data-driven marketing leader who can build successful teams and drive a cohesive marketing strategy.Specialties include-Executing and managing paid acquisition programs/teams-Email marketing-SEO-Social media (paid and organic)-A/B testing-Personalization-Brand building-Project/campaign management-Web analytics

Experience

1. Director, Revenue Marketing

   Salsify

   Jul 2022 — Present · Boston, MA, US

Education

• Champlain College

  Bachelor's Degree, Small Business Entrepreneurship and Marketing

  2004 — 2008

Skills

• Online Marketing
• Google Adwords
• Social Media Marketing
• Google Analytics
• Salesforce.com
• Project Management
• Social Media
• Event Management
• Digital Strategy
• Landing Page Optimization
• Organic Search
• Email Marketing
• Marketo
• Digital Marketing
• Wordpress
• Ektron
• Marketing Strategy
• Blogging
• Lead Generation
• Customer Acquisition
• Marketing
• Web Analytics
• Ppc
• Analytics
• Sem
• Entrepreneurship
• Online Advertising
• SEO
• Search Engine Optimization (SEO)
• Social Networking