Patrick Barbeau
Ppc & Sem Specialist @Ubiweb
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WORK HISTORY
Ppc & Sem Specialist @Ubiweb
Brossard, QC, CA
Oversee more than 50 active accounts with a combined monthly budget exceeding Conduct in-depth keyword and competitor analyses to refine targeting Develop tailored campaign frameworks and optimize bidding strategies Create, launch, and continually refine ad campaigns to meet KPI goals Implement and maintain accurate conversion tracking (GTM) Monitor and manage account budgets to ensure optimal spending without overshoot Consult with clients at campaign outset to define goals, services, and target locations Host regular performance calls to review results, gather feedback, and refine strategies Currently in the process of integrating CRO (Conversion Rate Optimization) practices for stronger client conversions and growth
EDUCATION
CXL
Conversion Optimization Minidegree
Cégep André-Laurendeau
Residential Real Estate Brokerage, Real Estate
SKILLS
ABOUT PATRICK BARBEAU
I’m a performance marketing strategist focused on paid acquisition, conversion strategy…
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