Patrick Wietecha

Experience

1. Director, Commercial Strategy and Business Development

   Thélios

   Jan 2022 — Present · New York, NY, US

   Responsible for ensuring compliance to Thelios standards of selective distribution for the Americas in eyewear for a portfolio of LVMH fashion houses: Fendi, Givenchy and LoeweDirect report: Commercial Strategy Manager of CELINE and Bulgari eyewearCommercial and Distribution• Partner with multiple sales channels (North American Department Stores, Key Accounts, US Optical Channel, Latin America and Canada) to strengthen the distribution network and increase performance of each point of sale• Maintain active database for assigned brands and track door opening/closing pace by sales channel/region/district• Manage sales budget, forecast/reforecast by sales channel, region, district; identify distribution opportunities in underperforming territories• Monitor performance per door: track sell-in, sell-out, implementation of new releases• Support sales teams at national, regional buying events and trade shows• Execute brand/product trainings to internal and external partners• Partner with supply chain team on implementation quantities for new collection launches (style rankings/inventory investment) and replenishment flow for best-selling seasonless skusMerchandising• Collaborate with Paris-based Brand Management team on owned Maison’s collection offering and architecture• Create commercial briefings for regional business needs (price, styling, color, size) focusing on positioning vs target competitors• Manage Americas price-positioning of new collections across multiple countries/currenciesTrade Marketing• Partner with the marketing team to increase desirability of the Maisons through seasonal animations• Align with sales channels to target opportunities for the implementation of permanent fixtures; negotiate floor placement, facing count and implementation with prospective accounts• Build and execute a 360-degree plan in line with TM team (product assortment, marketing, VM) customized to individual key accounts to improve new brand/collection launches

Education

• University of South Carolina

  Bachelor of Arts

Skills

• Cpfr
• Sales
• Wholesale
• Trend Analysis
• Footwear
• Training
• Luxury Goods
• Retail
• Fashion
• Product Development
• Apparel
• Loss Prevention
• Merchandising
• Private Label
• Management
• Denim
• Inventory Management