Patrick Robinson
Commercial & Digital Systems Owner @Bit.Bio
Signup · Get unlimited contacts
WORK HISTORY
Commercial & Digital Systems Owner @Bit.Bio
Cambridge, GB
Driving commercial strategy for the business, utilising systems to make informed data-driven decisions Develop marketing and digital platforms strategy to drive revenue growth Work with all aspects of the commercial team including C-Suite, Sales, Product Management, Marketing and Customer Service Gathering Voice-of-Customer feedback to drive change, improving marketing and sales efforts Utilise automation across all systems to streamline processes and increase effectiveness Build reporting for commercial teams, from board level through to operational level Plan 3-5 year digital marketing roadmap and commercial systems roadmap Collaborating with leadership to develop sales strategies and forecasts Monitoring sales metrics and dashboards Head up all digital marketing efforts across the business for a scale-up biotech business including campaign management and implementation Drive SEO & PPC efforts for lead generation and brand awareness Increase internal efficiencies across sales and marketing including less resource intense activities such as ecommerce strategies Agency and internal function management to get key deliverables Leading multiple projects, ensuring timelines and budgets are met Tools used include: HubSpot, PowerBi, NetSuite, Google Analytics, Adwords, SEMRush, Hotjar
EDUCATION
St Ivo School
A levels & GCSE, Business Studies, Georgraphy, ICT
De Montfort University, Leicester
BA (Hons), Marketing Management
Aston University
Executive MBA, Business Administration and Management, General
ABOUT PATRICK ROBINSON
Having recently gained a distinction in my MBA with a specialism in strategy management, I am a dedicated and ambitious marketing and commercial professional. With a track record of over 12 years in various roles spanning diverse industries and organisations of varying sizes, I possess a wealth of experience. My expertise primarily lies predominantly in digital and commercial marketing, however I have gained experience across many facets of marketing, including exposure to cross-functional teams has allowed me to gain proficiency across multiple areas.As a seasoned marketing leader, I currently hold a senior position where I drive growth and deliver results. Having previously managed teams, I am adept at fostering collaboration and motivating individuals to achieve shared objectives. My passion lies in spearheading digital transformation initiatives, consistently seeking avenues for improvement and innovation.With a solid foundation in strategy and a comprehensive understanding of marketing dynamics, I am equipped to tackle complex challenges head-on. Complemented by my relentless drive for continuous improvement, I am constantly exploring new opportunities to enhance organisational performance.I am a highly accomplished marketing professional with a strong academic foundation, with an MBA, as well as a 1st Class Honours degree in Marketing. I have cultivated a deep understanding of marketing principles and strategies that drive business success.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.