Patrick Roach
- Role
- Vice President, Consumer at Zeno Group
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Patrick Roach
Senior Vice President with 15 years of PR agency experience driving communication…
Experience
Vice President, Consumer
Jan 2021 — Present
I’m currently a VP with Zeno Group, with ~12 years of agency experience I have a deep background promoting consumer brands and national sports programming, with a special emphasis in collegiate sports. I’m the college football PR lead for Goodyear (title sponsor of the Cotton Bowl), and drove NCAA PR programming for Pizza Hut, the Official Pizza of the NCAA. I also supported Loyola University Chicago PR efforts following their 2018 Final Four run, and separately, supported brand campaigns within the NBA, NASCAR, NFL and MLB. Outside of sports, I’ve led or supported accounts in the retail, QSR and home improvement industries, among others. A client snapshot includes, Sears, Master Lock, Anheuser-Busch, Verizon and many others. My main role at Zeno is to help manage accounts, drive media relations strategy and execute integrated campaigns with agency partners. I also support new business pitches, participate in the agency’s mentorship program and more.
Skills
- Research
- Social Media Marketing
- Press Releases
- Media Relations
- Corporate Communications
- Social Media
- Strategic Communications
- Public Relations
- Newsletters
- Copywriting
- Publicity
- Journalism
- Editing
- Cision
- Marketing Communications
- Advertising
- Digital Media
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