Patrick Alexander

Founder & CEO @Balambico

Manage operations of the business • Created business plan, branding and marketing strategies for Balambico products & services • Create & increase Balambico & Balambico products (WPBICO, CollegePaperReview) social media (Twitter, Facebook, Instagram, linkedin) following • Design & crafted marketing & email marketing materials for Balambico products for brochures and advertisements; ensured uniformity in brand language for the promotional brands • Initiated a series of integrated e-marketing campaigns using tools such as mail chimp • Crafted concept and content for ads, press releases and blogs • Analyzed & mined customer databases, user surveys and Google analytics to identify purchasing trends and designed new sales and marketing strategies to target new and existing customers and create new revenue streams