Patrick Martin

Patrick Martin

Senior Associate - Brand Marketing at Wayfair Professional

Role
Brand Marketing Senior Associate at Wayfair Professional
Location
New York, NY, US
LinkedIn followers
500 followers

About Patrick Martin

I’m a brand marketing professional with a background in digital and e-commerce, and a…

Experience

  1. Brand Marketing Senior Associate

    Wayfair Professional

    Aug 2024 — Present · Boston, MA, US

    At Wayfair, I manage content strategy and execution across six digital site experiences (web, mweb, and app) in the U.S. and Canada, ensuring cohesive brand storytelling. I lead performance tracking and analysis for senior leadership, delivering actionable insights that shape decision-making. I’ve developed creative briefs and go-to-market strategies for key initiatives such as Contract Grade Furniture, launched omni-channel campaigns, and partnered on video production. I also represent Wayfair Professional at industry events, manage onsite experiences for our Tastemakers influencer community, and own end-to-end site experience for high-visibility campaigns like Design Trends, featured in House Beautiful and Architectural Digest.

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Patrick Martin — Brand Marketing Senior Associate at Wayfair Professional in New York, NY, US | Unifers