Patrick Martin
Senior Associate - Brand Marketing at Wayfair Professional
- Role
- Brand Marketing Senior Associate at Wayfair Professional
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Patrick Martin
I’m a brand marketing professional with a background in digital and e-commerce, and a…
Experience
Brand Marketing Senior Associate
Aug 2024 — Present · Boston, MA, US
At Wayfair, I manage content strategy and execution across six digital site experiences (web, mweb, and app) in the U.S. and Canada, ensuring cohesive brand storytelling. I lead performance tracking and analysis for senior leadership, delivering actionable insights that shape decision-making. I’ve developed creative briefs and go-to-market strategies for key initiatives such as Contract Grade Furniture, launched omni-channel campaigns, and partnered on video production. I also represent Wayfair Professional at industry events, manage onsite experiences for our Tastemakers influencer community, and own end-to-end site experience for high-visibility campaigns like Design Trends, featured in House Beautiful and Architectural Digest.
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