Patrick Ortenzio
Performance Media Leader & Principal Innovation and Growth Solutions Champion at Tinuiti l Aligning Marketing Efforts with Business Objectives | Marketing Leadership and Expertise
- Role
- Director, Client Partner at Tinuiti
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Patrick Ortenzio
With over a decade of experience in digital marketing, I specialize in cross-channel marketing and paid search strategy, currently serving as Director, Client Partner at Tinuiti. I lead the strategic growth of a $20M+ B2B portfolio, partnering with industry leaders. My work focuses on defining and executing multi-channel demand generation campaigns, optimizing customer journeys, and collaborating with C-level stakeholders to align performance data with revenue strategies. At Tinuiti, I leverage expertise in digital marketing to create and execute impactful campaigns across channels such as Paid Search, Social, Programmatic, and DOOH. My approach emphasizes maximizing value through data-driven strategies, ensuring client success, and driving long-term growth. I am committed to delivering measurable outcomes and fostering strong client relationships that contribute to achieving business objectives.
Experience
Director, Client Partner
Apr 2025 — Present
Direct the growth engine for a $20M+ B2B portfolio, serving as the strategic lead for AppFolio (SaaS Real Estate Property Management) and TikTok for Business- ICP & Demand Gen: Define and execute multi-channel demand generation campaigns (Paid Search, Social, Programmatic, DOOH) to capture and convert Ideal Customer Profiles (ICP), moving beyond volume to focus on deal quality and LTV- Spearhead the end-to-end client journey, partnering with Customer Success to drive product activation, value realization, and nurture campaigns that accelerate adoption- Act as the primary strategic partner to C-level client stakeholders, translating complex performance data into actionable revenue strategies that align with their business goals- Lead a multi-specialty team of 10 (Paid Search, SEO, Display, Client Strategy), instituting a culture of rapid experimentation and data-driven decision-making.
Education
California State University-Dominguez Hills
Bachelor’s Degree, Sociology, Honors
2013 — 2015
Los Angeles Community College District
Associate’s Degree, Social and Behavioral Science
2009 — 2013
Pepperdine Graziadio Business School
Master of Business Administration (M.B.A.), Marketing, General
2016 — 2018
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