Patrick Mulligan
Media Operations Innovator | Data Nerd | Audio Engineering
- Role
- Traffic Manager at KUOW Public Radio
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Patrick Mulligan
Data driven broadcast and digital media Operations Manager. Optimizing O&O dynamic…
Experience
Traffic Manager
May 2018 — Present
Led cross-functional teams through prioritizing messaging inventory for paid and promotional media on KUOW\'s broadcast, streaming and podcast platforms. Protecting 16 million in annual business and listener membership donations, while maintaining KUOW\'s audience growth initiatives. Transformed the existing Broadcast Traffic Coordinator role into a product focused management position. Provided internal user stories and sales trend analysis to develop capability road-maps for broadcast and digital advertising platforms for Sales and Marketing. Co-authored best practices documents for KUOW\'s adoption of Google Ad Manager and Triton Digital. Designed the road-map and executed delivery of a creative approval and production calendar system for internal teams in Sales, Marketing and Content. Learned Monday.com and Salesforce Lightning to implement automated and integrated workflows. My initiative reinforced continuity policies and whole systems thinking. Developed skills in database management, data analysis and SQL to manage internal reporting of streaming, podcast and web ad affidavits through MS Access and PowerBI. Created data visualizations to help Sales and Marketing teams produce short-term forecasting for streaming and podcast audiences. Managed hiring and training of the Traffic Operations Specialist over a 6 month period and have offered continuous advice, guidance and mentorship on duties and best practices.
Skills
- Microsoft Office
- Producing
- Storytelling
- Public Speaking
- Acting
- Social Media
- Voice Acting
- Theatre
- Narrative
- Shakespeare
- Event Planning
- Radio Producing
- Music
- Editing
- Sound
- Performing Arts
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