Pat Hughes
Associate Director, Consumer & Product Insights @Factor_
Signup · Get unlimited contacts
WORK HISTORY
Associate Director, Consumer & Product Insights @Factor_
Analytics, data science, & consumer research leader for the top ready-to-heat, direct-to-consumer meal subscription brand, supporting product, monetization, retention, & growth strategies that delivered sustained 3-year sales growth at +X% CAGR. Directed & delivered cross-disciplinary insights to understand meal variety as a cancellation reason via exploratory customer interviews, cancellation & meal choice analytics, an acceptor / rejector study, a variety-based consumer segmentation, & creation of a variety metric for menus Directly conducted the quantitative research that informed the launch of a highly successful Protein Plus meal plan & Gourmet Plus surcharge meals Rapidly scoped & led qualitative & quantitative research into the consumer experience of GLP-1 users, validating this opportunity for Factor_ as a meal subscription & informing new business ventures Executed X surveys (X completes) & X hours of qualitative across X consumers (in-depth interviews & asynchronous) via both primary research & contractor / agency projects with annual budgets ranging from $X to $X Directed the creation of X Tableau dashboards & the fulfillment of X Jira support tickets across various stakeholder needs, from custom SQL queries & analytics to Python automations & propensity score matching experiments Leads weekly analysis of X product ratings & customer comments with machine learning & artificial intelligence tools, enabling data-driven product optimization & lifecycle management based on user feedback & sentiment themes Delivers monthly, internal insights newsletters with the latest analytic & research learnings tied to relevant past findings Successively built & lead a team of 7, balancing empathy with accountability, developing & empowering early-career talent, & managing with humility & transparency
EDUCATION
University of Colorado Boulder - Leeds School of Business
Master of Business Administration (M.B.A.)
Bowdoin College
Bachelor of Arts (B.A.)
ABOUT PAT HUGHES
I blend mixed methods consumer research, advanced analytics, & data science to drive…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.