Patrick Johnston
Managing Editor @Halldale Group
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WORK HISTORY
Managing Editor @Halldale Group
I oversee the content strategy and editorial operations for Halldale Group, leading the production for CAT Magazine and the MS & T. I am responsible for the editorial calendar, budget management, and the evolution of our digital and event-driven content.Key Responsibilities:Editorial Management: Commissioning features and news from a global team of writers and freelancers, ensuring content aligns with our core verticals and major industry events.Workflow Automation: Leveraging AI to streamline news production and generate high-quality summaries from live events, maximising the efficiency of our \"Evergreen\" content library.Strategic Growth: Developing new content streams, including podcasts and round-table discussions, to support the launch of new event brands.Multimedia Production: Producing the \"AI in Action\" podcast and managing the output of video and social media content to drive deeper audience engagement.
EDUCATION
Buckinghamshire New University
Bachelor's degree, Sport and Leisure Management
Lambeth
Post graduate diploma, Newspaper Journalism
City St George’s, University of London
Master of Arts - MA, Communication and Media Studies
SKILLS
ABOUT PATRICK JOHNSTON
As a results-driven Managing Editor and Content Strategist, I bring a mix of editorial rigour, developed during a decade at Reuters, and a six-year track record of leading complex digital transformations in the B2B space. I specialise in evolving traditional organisations into digital-first operations, moving beyond simple content management to building content plans that drive measurable growth.During my time at Halldale, I spearheaded a total organisational shift from print-first to digital-first, successfully embedding news-led workflows and modernising editorial capabilities. This transformation was fuelled by a data-guided approach. By using GA4 and SEO strategy, I delivered a sustained increase in newsletter click-through rates, website page views and social media engagement.I am adept at multi-platform content creation and have developed B2B podcast series and integrated video content for multi-channel distribution, alongside implementing AI integrations to improve workflows.I hold a first-class master\'s degree in Media and Communications from City, University of London, which provides a strong theoretical foundation for my strategic approach to digital modernisation.
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