Patrick Lennon

Director of Marketing | Digital Strategist | Tourism Advocate

Role: Director of Marketing at Visit Fairfax Fairfax County, Va
Location: Fairfax, VA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Patrick Lennon

Throughout my career I\'ve been blessed to be able to inspire and educate people while…

Experience

Director of Marketing
Visit Fairfax Fairfax County, Va
Mar 2005 — Present · Washington, DC, US
Joined as Marketing Coordinator, and was promoted rapidly through a series of increasingly responsible management positions based on strong performance, program implementation, and leadership development. Currently manage multiple marketing initiatives and oversee online innovation strategies. • Responsible for overseeing the online strategy and eMarketing outreach program for Visit Fairfax which resulted in $171,738,857 net incremental visitor spending in Fairfax County for fiscal year 2018. • Manage and maintain Visit Fairfax consumer eMarketing outreach program consisting of over opt-in subscribers • Represent Visit Fairfax on a variety of county and regional committees in order promote tourism to the area • Coordinate Visit Fairfax’s yearly content development strategy which results in the consistent production of timely and relevant content with the goal of persuading undecided leisure travelers to stay in Fairfax County on their trip to the U.S. Capital Region• Implement online seasonal campaigns designed to increase incremental visitation during strategically identified need periods • Focus on incremental return on marketing investment (ROMI) strategies which allows the organization to strategically optimize our digital strategy and programming

Skills

Nonprofits
Sales
Event Planning
Hospitality Management
Tourism
Management
Marketing
Public Speaking
Email Marketing
Hotel Management
Media Relations
Hotels
Public Relations
Leadership
Marketing Communications
Event Management
Web Design
Strategy
Marketing Strategy
Integrated Marketing
Trade Shows
Hospitality Industry
Revenue Analysis
Customer Service
Social Media Marketing
Advertising
Online Marketing
Strategic Planning
Digital Marketing
Account Management
Social Media
Hospitality
Social Networking
Press Releases

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Start for free See how it works

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.