Patrick Hughes
Business Leader Driving Growth through SEM, SEO, Content Development, and Media Production
- Role
- Director of Digital Marketing Strategy & Seo at Lantern Digital Marketing Agency
- Location
- Springfield, MA, US
- LinkedIn followers
- 500 followers
About Patrick Hughes
I\'m Co-Founder and Director of Digital Marketing Strategy & SEO at Lantern and…
Experience
Director of Digital Marketing Strategy & Seo
Lantern Digital Marketing Agency
Sep 2010 — Present · Hadley, MA, US
Develop and execute strategic inbound marketing plans for diverse B2B and B2C sales funnels, driving significant revenue growth through SEO, SEM, website enhancements, A/B testing, social media, and video production- Manage all aspects of SEO strategy, research, implementation, and measurement, regularly increasing organic search traffic by 100% or more within 12-month periods- Develop editorial calendars, optimize content, and facilitate multi-channel campaigns- Identify new research, trends, and software in the realms of inbound marketing, ABM, SEO, SEM, and AI trends to identify valuable opportunities- Collaborate with client sales teams to set pipeline strategies and goals, ensuring seamless integration with development, data, and partner teams- Conduct monthly strategy and analytics meetings with clients to provide regular updates and recommendations on performance and opportunities- Lead cross-functional sales and development teams on the re-design of optimized product-driven B2B websites- Manage and lead a productive team of marketing professionals, including SEO specialists, content writers, video producers and data analysts, to implement strategic marketing initiatives and drive business growth- Foster a positive and productive work environment, encouraging team members to excel in their roles and take pride in their accomplishments.
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