Patrick Fleury

About Patrick Fleury

With over eight years of experience in marketing, I am passionate about creating engaging and effective content, campaigns, and strategies that connect with customers and drive business growth. I have a strong background in SEO, online advertising, and Adobe Creative Suite, as well as a creative problem-solving and a strong sense of what our customers connect to. I am currently the Marketing Manager at Parkwood Homes, a leading developer of high-quality and semi-custom residential properties across the country.As the Marketing Manager, I lead the company\'s marketing efforts and manage the overall marketing budget. I define and manage the company\'s brand across all platforms, including our website, social media, email, and digital advertising. I also implement and monitor the performance of various digital marketing systems and goals, while working with SEO, SEM, email campaigns, and social media channelst. Additionally, I collaborate with our sales teams to define product strategy and minimize pain points for our customers. I am proud to be part of a team that delivers innovative and beautiful homes to our buyers.

Experience

1. Marketing Specialist

   Ingleside

   Feb 2024 — Present · Rockville, MD, US

   As the Marketing Specialist for Ingleside, a premier nonprofit senior living organization, I lead digital marketing initiatives that drive engagement and enhance brand visibility across multiple communities. Digital Marketing & Strategy: Oversee all digital marketing efforts, including social media, email campaigns, and digital advertising, to connect with prospective residents and their families.Content Creation and Planning: Collaborate with the Creative Director to produce compelling photography and videography, ensuring high-quality content that aligns with Ingleside’s branding. Public Relations & Storytelling: Work closely with the PR team to craft blog content, secure media coverage, and manage public inquiries, strengthening Ingleside’s presence and reputation. Leadership & Coordination: Manage marketing initiatives across three communities, supporting Sales & Marketing Coordinators in executing localized strategies while maintaining brand consistency. Foundation Marketing Support: Drive awareness for the Westminster Ingleside Foundation’s mission by aligning marketing campaigns with fundraising initiatives. Analytics & Performance: Utilize PowerBI, ActiveDemand Marketing Automation, and ALINE CRM to track campaign performance, optimize strategies, and maintain industry-leading occupancy rates above 95%.Passionate about leveraging data-driven marketing, creative storytelling, and strategic digital engagement to support seniors and their families in making informed lifestyle choices.

Education

• Fordham University

  Bachelor of Arts (B.A.), Theatre/Theater

  2008 — 2012

• Gonzaga College High School

  High School

  2004 — 2008